Call For Action Board of Directors


Chair – William E. Wilcox

President, CBM Credit Education Foundation Inc.

William Wilcox is a 1961 graduate of Western State Colorado University with a BS Degree in both Business Administration and Accounting. He gained 13 years of retail credit granting experience when he was Corporate Controller and Treasurer of the Emporium Department Stores in Madison, WI. In 1985, he was asked to join the staff of the Credit Bureau of Madison, Inc. as Vice President and was appointed President on January 1, 1989. During his tenure as President, he initiated the purchase of two other credit reporting organizations as well as forming Home Mortgage Services and CBM Credit Services as separate divisions. The company name was changed to CBM Companies, Inc. to more accurately reflect the diversified business of the corporation. In 1999, Wilcox’s vision of an organization to promote the wise use of consumer credit and financial literacy was realized with the formation of the CBM Credit Education Foundation, Inc., as a 501©(3) educational foundation. When CBM Companies sold the credit bureau and mortgage reporting operations to the Trans Union Corporation in February 2000; all proceeds from the sale were used to fund the Foundation.

Wilcox is the 1996 recipient of the International Credit Association’s Merit Award “In Recognition of Outstanding Association Leadership in the Credit Industry.” He has received the Distinguished Service Award from both the International Credit Association (ICA) and ICA District V. Trans Union Corp. named him the 1991 “Credit Bureau Manager of the Year.” He has served on the Wisconsin Legislative Council’s Special committee on Privacy and Information Technology, the “Governors Task Force on Privacy” he served as co-chair of the “Governors Task Force on Financial Education,” and currently serves as chair of the “Governors Council on Financial Literacy.” In September of 2005 he was honored with the State Superintendent of Public Instruction’s “Friend of Education Award,” and has been recognized with the “Governor’s Financial Literacy Award.” Former Secretary of the Treasury, Lawrence Summers, appointed him to the “National Partners for Financial Literacy.” He is a past member of the Credit Industry Research Council, served on the Advisory Council of the Credit Research Center at Georgetown University and is a partner in the National Jump$tart Coalition for Financial Literacy. He is Chairman of the Board of Call For Action, serves on the Board of LifeSmarts and is Secretary/Treasurer of Dane County Junior Achievement. In December 2008 he was awarded an Honorary Doctor of Humane Letters from Edgewood College in recognition of his support of Financial Literacy.

Mr. Wilcox is a Certified Credit Bureau Executive (CCBE) and one of 27 charter recipients of the Master Credit Executive (MCE) designation from the Society of Certified Credit Executives. He has written a number of articles and brochures, and with over 48 years of credit and management experience is a nationally recognized expert in the consumer credit industry.


President – Shirley Rooker

Director, WJLA-TV Call For Action

Shirley Rooker is the President of Call For Action, Inc., volunteer Director of the 7 On Your Side Call For Action office in Washington DC and host of a weekly radio program heard on Federal News Radio, Of Consuming Interest.

For over 35 years, Ms. Rooker fought fraud and raised public awareness as Director and consumer reporter for WTOP AM & FM Call For Action. She became the network President of CFA in 1989. Under her direction, Call For Action has produced several award-winning brochures and has increased network outreach efforts to include the disability and Hispanic communities. Additionally, she has pioneered a movement to extend consumer assistance to small businesses.

Ms. Rooker is considered an expert on consumerism, working closely with private organizations as well as government offices. She is frequently asked, as an authority on consumer issues, to provide commentary for broadcast and print media.

Ms. Rooker has received many awards including March of Dimes Achievement in Radio (Air) Award in the field of Maternal and Child Health for news stories on caffeine and folic acid during pregnancy; the Chesapeake AP Broadcasters’ Association Award for Outstanding Specialty Reporting; and the American Bar Association’s Certificate of Merit for public service. Under her leadership, Call For Action was awarded the Betty Furness Consumer Media Service Award by Consumer Federation of America.


Vice President – Maxine Sweet

Financial Literacy Advocate

Maxine Sweet served as vice president of Experian North America’s Public Education organization and led their consumer education, community involvement and corporate responsibility teams. She has a passion for helping consumers understand credit reporting and to use credit wisely to build positive references without taking on excessive debt.

She has more than 36 years of experience in information services, including managing Experian’s National Consumer Assistance Center in Allen, TX, which provided services to more than 220 million credit active consumers.

She is perhaps best known for creating Ask Experian, the industry’s first online advice column. She was a founding partner of the Jump$tart Coalition and initiated the first Jump$tart national conference to prepare teachers for financial literacy curriculum. She was recognized for her achievements by receiving the NFCC “Making the Difference Award” which honors individuals who have made a significant contribution to assisting consumers with financial literacy and awareness.

Her leadership included serving on the boards of directors of the Jump$tart Coalition and InCharge Debt Solutions, one of the nation’s leading credit counseling and education organizations. Maxine is pleased to continue her leadership and support to organizations dedicated to improving financial capability by serving on the board of directors of Call For Action, a national consumer help organization.

In her community, she has served on the boards of the Allen Economic Development Corporation, the Chamber of Commerce, Allen Community Outreach and United Way of Collin County.

She is a Certified Financial Counselor, a graduate of Henderson State University in Arkansas and holds a master of business administration degree from the University of Arkansas in Little Rock.


Secretary –  Susan Bowie

Director, WAGA-TV Call For Action

Susan Nelson Bowie, native of Alabama, is a member of the Muskogee Creek community. Member of the Board of Directors of Call For Action, she has been an active volunteer, Day Captain and now Director of Call For Action since 2005 at WAGA FOX5 Atlanta. In addition to Call For Action, Susan is a CASA advocating for Children’s Voice in Douglas County Georgia since 2007. She also volunteers her time in local schools and Senior Citizen’s centers as a storyteller sharing her Native traditions and customs. An ardent supporter of animal rights, Susan spends what remaining time she has rescuing and finding forever homes for homeless pets. Susan is also a talented jewelry designer whose creations are often seen on her host station’s anchors.


Treasurer – Maury Corp

Director, KPNX-TV Call For Action

Upon graduating with a BBA dual major in Economics/ Finance and Marketing, Maury worked in several Fortune 500 companies in executive positions from VP Sales & Marketing to President & CEO. Through a leveraged buyout and merger he became an owner partner in a mid-cap company which was sold to a fortune 500 company. Subsequent to the sale Maury was a sole proprietor in a small business. Now in retirement Maury is Vice-President and director for The Bogey Boys Golf Group and volunteer with Call 12 for Action (KPNX) in Phoenix as Co-Director and serves on the board of directors and Treasurer for Call For Action, Inc.



Colin Benedict

News Director, WISC-TV

Colin Benedict has been the News Director at WISC-TV in Madison, WI since August 2008.  He’s been with the station since 1998, first starting as an intern.  Since then, he’s held a variety of jobs including general assignment reporter, political reporter, weekend anchor, convergence producer and managing editor.

Today, he oversees news and information coverage on all platforms for the #1 station in the market.  Under his direction, the station has been honored by the Radio Television Digital News Association four times for “Overall Excellence” in its region.


Eileen Churchill

Director, Network Hotline

All of the roles in Eileen’s career have been in the recruitment, training and management of personnel in the insurance and employee benefits industry. As the HR Manager for employers with 100+ employees, she was been responsible for the benefits compliance administration, performance evaluation, retention and succession planning of their work force. Most recently (1998-2005), she performed the role of the Compliance Manager for an NASD Branch Office. Promoted to Director of Operations and then Vice President of the Lincoln Financial Advisors’ branch office, Mylestone Plans, she was responsible for benefit plan design and IRS/DOL compliance, working with the Executive Directors, Board Members, attorneys and auditors of our firm’s 300+ nonprofit agencies/clients.

Developing staff and clients through shared knowledge is a hallmark of her management style. Her nonprofit clients had the additional need to educate the participants of benefit plans. She expanded her responsibilities and became an NASD Registered Representative for LFA. In presenting the 403(b), 457(b) and 401(k) plans to the employers, and to each eligible employee, she focused on the current knowledge and learning style of the employee in the discussion of the very complex and intimidating subjects of self-directed investment and DOL and IRS compliance.

Eileen has been a lifelong volunteer with many community groups, as a PTA president and Arlington County Council of PTA Board member (7 years), a Girl Scout leader, deacon in the church and an American Red Cross volunteer at Walter Reed Army Medical Center (10 years). In retirement, she served on the Board of the nonprofit agency, CHANGE, Inc. which serves the developmentally disabled community.  In 2008, she received The President’s Volunteer Service Award for my service at Walter Reed.She joined Call For Action in the Fall of 2005 as a volunteer on the Network Hotline and have enjoyed using my expertise and energy to fulfill its mission. She also currently serves as President go the Historic Belle Grove Square Neighborhood Association, working to preserve 19th century homes.


Susan Diegelman

Director Public Affairs, AT&T Inc.

A veteran of the enterprise software, cloud computing and mobile technology industries, Susan joined AT&T in 2006.  She oversees strategy and public affairs campaigns, supporting corporate initiatives in the areas of broadband network deployment, rural network expansion and accessible technology.  She serves as part of a cross-functional team within AT&T that ensures that products delivered to market are fully accessible for people with disabilities.

With a background in market strategy and stakeholder relations, Susan currently works closely with stakeholders in the rural, aging and disability communities to define the connection between mobile wireless/broadband services and issues within their communities.  She also leads AT&T’s Consumer Advisory Panel, a group of 25 consumer advocacy partners, to foster two-way partnerships through a sustained dialogue to educate, address concerns and receive feedback on consumer-oriented service and policy issues.

Susan earned her Bachelors’ degree in Cultural Anthropology from Mount Holyoke College and a Masters’ certificate in Social Anthropology from the University of Kent in Canterbury, England.  She serves on the Board of Directors for the American Association of People with Disabilities (AAPD) and the Mount Holyoke Club of the National Capitol Region.


Leigh Foley

Vice President, External Affairs Strategic Planning

Leigh Foley represents the National Association of Broadcasters and the broadcast television and radio industry as a whole as the vice president of external affairs, managing public affairs for the association and industry. In this role, Leigh is responsible for stakeholder engagement, strategic alliances, coalitions, and digital and social grassroots to promote the industry’s legislative and regulatory priorities. Leigh’s issue portfolio includes ownership and diversity, localism, consumer advocacy and public service initiatives.

Leigh grew up on Capitol Hill, graduated from George Mason University and resides with her family in Del Ray, Alexandria.


Liz Haltiwanger

General Manager & News Director, KKTV-TV

Liz joined the station as a Producer in 2003. She has led the news department for the past ten years. During her tenure as News Director, KKTV has been named Station of the Year by the Colorado Broadcasters Association multiple times and has been honored with regional Edward R. Murrow and Emmy awards for Best Newscast, Investigative Reporting, Breaking News, and more. Liz serves as a board member for the Colorado Freedom of Information Coalition and is President of the Colorado Springs Press Association. She holds a Bachelor of Science degree in Journalism from The University of Colorado Boulder. KKTV has been a proud Call for Action station for over 20 years with a growing volunteer team.


Sean McLaughlin

Vice President News, E.W. Scripps Company

Sean McLaughlin joined Scripps in March 2014 after 7 years as Executive News Director for KMOV, the Belo CBS affiliate in St Louis.  Sean has also served as News Director at KOKI and KTUL in Tulsa, and WICS in Springfield, IL.  Sean got into Television in 1994 when he was hired as weekend anchor at KAAL in Austin, MN.  Sean grew up in St Paul, MN, and currently lives with his wife and three young children in Cincinnati.


Hugh Norton

Director of Financial Education, Visa Inc.

Hugh manages the company’s award-winning financial literacy initiative available in more than 44 markets and 18 languages. Featuring the Practical Money Skills and What’s My Score programs, the global effort has reached more than 40 million people worldwide. His responsibilities include developing and implementing new programs and interactive tools for consumers, publishing print and online educational materials and coordinating with government, financial and non-profit partners.

As part of Visa’s Social Impact team, he supports the company’s community involvement and corporate responsibility efforts. He has been an active participant in the financial literacy community for years and makes regular appearances at regional and national financial literacy events to support various national consumer education initiatives to speak on behalf of Visa’s programs. His weekly Practical Money Matters series delivers expert personal finance tips to consumers of all ages.

Prior to joining Visa, he worked in public relations for a wide range of financial services, entertainment and public affairs clients, including publicity for multiple New York Times best sellers and an Oscar-winning best picture. He currently lives in northern Virginia with his wife and children.

He also sits on the National Board of Directors for the Jump$tart Coalition for Personal Financial Literacy® and the advisory council for the National Foundation for Credit Counseling.


 Jim Prather

Executive Director of Programming, Las Vegas Review Journal

Jim is a graduate of Southern Illinois University-Carbondale. He holds a Bachelor of Science degree in Radio-Television and Political Science, and a Master of Arts degree in Public Affairs Reporting from the University of Illinois-Springfield.

Prior to joining the Review-Journal, Prather worked for 25 years with Journal Broadcast Group. In 2003, he moved to Las Vegas and served as executive vice president/general manager for KTNV-TV and supervised Journal Broadcast Group stations in the western region of the U.S. As principal for Jim Prather Consulting he specialized in on-line video content strategy development and execution. Jim helped develop Call for Action programs at two TV stations, WTMJ-TV, Milwaukee and KTNV in Las Vegas, when he worked for Journal Broadcast Group.  He also serves on the Las Vegas Metro Chamber of Commerce Board of Trustees. Jim and his wife Marcia have four children and four grandchildren. They are active members of Faith Community Lutheran Church in Summerlin.


Karen Stiles

Director, WTMJ-TV Call For Action

Karen Stiles has been a volunteer with Call For Action since its inception in Milwaukee in 1997, and provides two on air consumer segments each week on WTMJ-TV.

Karen is a graduate of Marquette University with a double major in professional communication and broadcast and electronic communication.

In addition to her work with Call For Action, Karen maintains a full time career as an insurance agent. She also volunteers and has held multiple leadership positions with a number of non-profit organizations, including the Wisconsin Fraternal Insurance Counselors, Marquette University, West Allis Community Alliance Against Drugs, and Kathy’s House. She has also organized and chaired over 50 community fundraisers that have raised close to one million dollars for individuals and communities in need.

Karen is the recipient of several awards including the client service award from the LIFE Foundation, Alumni of the Year award with Marquette University, Wisconsin Fraternal Insurance Counselor of the Year, as well as other insurance industry awards.


Maria Visco

Director, WIVB-TV Call For Action

Maria is a former fifth grade teacher. She has been with Call4Action (WIVB) in Buffalo, NY since 1982. She originally joined to get some adult conversation while being a stay at home mom.

Maria has been the local office director since 2013.

Over the years, she has volunteered for school PTA, the Delaware Park Rose Garden and the Studio Arena Theater. Maria is also an election inspector and she works part time at a Hallmark store.

Maria lives in Kenmore, NY with her husband Tony. They have two grown sons.


Antonio (Tony) Williams

Senior Director of Government and External Affairs, Comcast NBCUniversal

Tony Williams currently serves as the Senior Director of Government and External Affairs for Comcast NBCUniversal. In this position, Tony partners with Diversity, Consumer, and Community Based Organizations to advocate for free speech, civil rights, and economic inclusion in Technology and Media.

Previously Tony led outreach and partnerships for Comcast’s Internet Essentials program. Under his leadership Comcast build partnerships with over five thousand school districts and engaged more than nine thousand community-based organizations, government agencies, and federal, state, and local elected officials to spread the word. Today Internet Essentials is the largest and most impactful broadband adoption program in the world connecting over 4 million low income Americans to high speed Internet.

Prior to Comcast Tony worked for Senator Norm Coleman (R-MN) and the U.S. Department of Veterans Affairs.