Call For Action Board of Directors


Chair – William E. Wilcox

President, CBM Credit Education Foundation Inc.

William Wilcox is a 1961 graduate of Western State Colorado University with a BS Degree in both Business Administration and Accounting. He gained 13 years of retail credit granting experience when he was Corporate Controller and Treasurer of the Emporium Department Stores in Madison, WI. In 1985, he was asked to join the staff of the Credit Bureau of Madison, Inc. as Vice President and was appointed President on January 1, 1989. During his tenure as President, he initiated the purchase of two other credit reporting organizations as well as forming Home Mortgage Services and CBM Credit Services as separate divisions. The company name was changed to CBM Companies, Inc. to more accurately reflect the diversified business of the corporation. In 1999, Wilcox’s vision of an organization to promote the wise use of consumer credit and financial literacy was realized with the formation of the CBM Credit Education Foundation, Inc., as a 501©(3) educational foundation. When CBM Companies sold the credit bureau and mortgage reporting operations to the Trans Union Corporation in February 2000; all proceeds from the sale were used to fund the Foundation.

Wilcox is the 1996 recipient of the International Credit Association’s Merit Award “In Recognition of Outstanding Association Leadership in the Credit Industry.” He has received the Distinguished Service Award from both the International Credit Association (ICA) and ICA District V. Trans Union Corp. named him the 1991 “Credit Bureau Manager of the Year.” He has served on the Wisconsin Legislative Council’s Special committee on Privacy and Information Technology, the “Governors Task Force on Privacy” he served as co-chair of the “Governors Task Force on Financial Education,” and currently serves as chair of the “Governors Council on Financial Literacy.” In September of 2005 he was honored with the State Superintendent of Public Instruction’s “Friend of Education Award,” and has been recognized with the “Governor’s Financial Literacy Award.” Former Secretary of the Treasury, Lawrence Summers, appointed him to the “National Partners for Financial Literacy.” He is a past member of the Credit Industry Research Council, served on the Advisory Council of the Credit Research Center at Georgetown University and is a partner in the National Jump$tart Coalition for Financial Literacy. He is Chairman of the Board of Call For Action, serves on the Board of LifeSmarts and is Secretary/Treasurer of Dane County Junior Achievement. In December 2008 he was awarded an Honorary Doctor of Humane Letters from Edgewood College in recognition of his support of Financial Literacy.

Mr. Wilcox is a Certified Credit Bureau Executive (CCBE) and one of 27 charter recipients of the Master Credit Executive (MCE) designation from the Society of Certified Credit Executives. He has written a number of articles and brochures, and with over 48 years of credit and management experience is a nationally recognized expert in the consumer credit industry.


President – Shirley Rooker

Director, WJLA-TV Call For Action

Shirley Rooker is the President of Call For Action, Inc., volunteer Director of the 7 On Your Side Call For Action office in Washington DC and host of a weekly radio program heard on Federal News Radio, Of Consuming Interest.

For over 35 years, Ms. Rooker fought fraud and raised public awareness as Director and consumer reporter for WTOP AM & FM Call For Action. She became the network President of CFA in 1989. Under her direction, Call For Action has produced several award-winning brochures and has increased network outreach efforts to include the disability and Hispanic communities. Additionally, she has pioneered a movement to extend consumer assistance to small businesses.

Ms. Rooker is considered an expert on consumerism, working closely with private organizations as well as government offices. She is frequently asked, as an authority on consumer issues, to provide commentary for broadcast and print media.

Ms. Rooker has received many awards including March of Dimes Achievement in Radio (Air) Award in the field of Maternal and Child Health for news stories on caffeine and folic acid during pregnancy; the Chesapeake AP Broadcasters’ Association Award for Outstanding Specialty Reporting; and the American Bar Association’s Certificate of Merit for public service. Under her leadership, Call For Action was awarded the Betty Furness Consumer Media Service Award by Consumer Federation of America.


Vice President – Maxine Sweet

Financial Literacy Advocate

Maxine Sweet served as vice president of Experian North America’s Public Education organization and led their consumer education, community involvement and corporate responsibility teams. She has a passion for helping consumers understand credit reporting and to use credit wisely to build positive references without taking on excessive debt.

She has more than 36 years of experience in information services, including managing Experian’s National Consumer Assistance Center in Allen, TX, which provided services to more than 220 million credit active consumers.

She is perhaps best known for creating Ask Experian, the industry’s first online advice column. She was a founding partner of the Jump$tart Coalition and initiated the first Jump$tart national conference to prepare teachers for financial literacy curriculum. She was recognized for her achievements by receiving the NFCC “Making the Difference Award” which honors individuals who have made a significant contribution to assisting consumers with financial literacy and awareness.

Her leadership included serving on the boards of directors of the Jump$tart Coalition and InCharge Debt Solutions, one of the nation’s leading credit counseling and education organizations. Maxine is pleased to continue her leadership and support to organizations dedicated to improving financial capability by serving on the board of directors of Call For Action, a national consumer help organization.

In her community, she has served on the boards of the Allen Economic Development Corporation, the Chamber of Commerce, Allen Community Outreach and United Way of Collin County.

She is a Certified Financial Counselor, a graduate of Henderson State University in Arkansas and holds a master of business administration degree from the University of Arkansas in Little Rock.


Secretary –  Susan Bowie

Director, WAGA-TV Call For Action

Susan Nelson Bowie, native of Alabama, is a member of the Muskogee Creek community. Member of the Board of Directors of Call For Action, she has been an active volunteer, Day Captain and now Director of Call For Action since 2005 at WAGA FOX5 Atlanta. In addition to Call For Action, Susan is a CASA advocating for Children’s Voice in Douglas County Georgia since 2007. She also volunteers her time in local schools and Senior Citizen’s centers as a storyteller sharing her Native traditions and customs. An ardent supporter of animal rights, Susan spends what remaining time she has rescuing and finding forever homes for homeless pets. Susan is also a talented jewelry designer whose creations are often seen on her host station’s anchors.


Treasurer – Maury Corp

Director, KPNX-TV Call For Action

Upon graduating with a BBA dual major in Economics/ Finance and Marketing, Maury worked in several Fortune 500 companies in executive positions from VP Sales & Marketing to President & CEO. Through a leveraged buyout and merger he became an owner partner in a mid-cap company which was sold to a fortune 500 company. Subsequent to the sale Maury was a sole proprietor in a small business. Now in retirement Maury is Vice-President and director for The Bogey Boys Golf Group and volunteer with Call 12 for Action (KPNX) in Phoenix as Co-Director and serves on the board of directors and Treasurer for Call For Action, Inc.



Colin Benedict

News Director, WISC-TV

Colin Benedict has been the News Director at WISC-TV in Madison, WI since August 2008.  He’s been with the station since 1998, first starting as an intern.  Since then, he’s held a variety of jobs including general assignment reporter, political reporter, weekend anchor, convergence producer and managing editor.

Today, he oversees news and information coverage on all platforms for the #1 station in the market.  Under his direction, the station has been honored by the Radio Television Digital News Association four times for “Overall Excellence” in its region.


Stacey Chamberlin

Vice President, DCI Group

Since joining DCI Group in 2004, Stacey Chamberlin has served clients’ public affairs needs by providing strategic insight into the field of stakeholder outreach and mobilization, relationship and reputation management, and coalition building. Ms. Chamberlin provides clients with a deep knowledge of the inner workings of the activist and think tank communities inside the Beltway, and also in the states.  Her campaign management and tactical execution has helped clients secure legislative, regulatory, and public opinion successes.

Ms. Chamberlin has worked in and represented traditional and emerging industries such as energy, healthcare, telecommunications, financial and technology.

Prior to joining DCI Group, Ms. Chamberlin was the project coordinator at a leading political advocacy organization.  While managing policy, press, and outreach initiatives, she was also responsible for a 5,000-attendee grassroots annual conference – the largest gathering of its type.

Ms. Chamberlin is a graduate of Eastern Michigan University, and holds a Masters degree from The George Washington University.  She is a native of the Detroit area, is a car enthusiast, and lives in the City of Falls Church, Virginia.


Eileen Churchill

Director, Network Hotline

All of the roles in Eileen’s  career have been in the recruitment, training and management of personnel in the insurance and employee benefits industry. As the HR Manager for employers with 100+ employees, I have been responsible for the benefits compliance administration, performance evaluation, retention and succession planning of their work force. Most recently (1998-2005), I performed the role of the Compliance Manager for an NASD Branch Office. Promoted to Director of Operations and then Vice President of the Lincoln Financial Advisors’ branch office, Mylestone Plans, I was responsible for benefit plan design and IRS/DOL compliance, working with the Executive Directors, Board Members, attorneys and auditors of our firm’s 300+ nonprofit agencies/clients.

Developing staff and clients through shared knowledge is a hallmark of my management style. My nonprofit clients had the additional need to educate the participants of benefit plans. I expanded my responsibilities and became an NASD Registered Representative for LFA. In presenting the 403(b), 457(b) and 401(k) plans to the employers, and to each eligible employee, I focused on the current knowledge and learning style of the employee in the discussion of the very complex and intimidating subjects of self-directed investment and DOL and IRS compliance.

I have been a lifelong volunteer with many community groups, as a PTA president and Arlington County Council of PTA Board member (7 years), a Girl Scout leader, deacon in the church and an American Red Cross volunteer at Walter Reed Army Medical Center. In retirement, I have joined the Board of the nonprofit agency, CHANGE, Inc. which serves the developmentally disabled community. I serve as the Corresponding Secretary for the Board of the Walter Reed Auxiliary. In 2008 I received The President’s Volunteer Service Award for my service at Walter Reed. I joined Call For Action in the Fall of 2005 as a volunteer on the Network Hotline and have enjoyed using my expertise and energy to fulfill its mission.


Leigh Foley

Vice President, External Affairs Strategic Planning

Leigh Foley represents the National Association of Broadcasters and the broadcast television and radio industry as a whole as the vice president of external affairs, managing public affairs for the association and industry. In this role, Leigh is responsible for stakeholder engagement, strategic alliances, coalitions, and digital and social grassroots to promote the industry’s legislative and regulatory priorities. Leigh’s issue portfolio includes ownership and diversity, localism, consumer advocacy and public service initiatives.

Leigh grew up on Capitol Hill, graduated from George Mason University and resides with her family in Del Ray, Alexandria.


Liz Haltiwanger

News Director, KKTV-TV

Liz Haltiwanger is News Director at KKTV 11 News in Colorado Springs, Colorado.  During her time as News Director, the station has won several “Station of the Year” awards from the Colorado Broadcasters Association.  Liz currently serves as President of the Colorado Springs Press Association.  She works closely with local non-profits including the Pikes Peak United Way, Care and Share Food Bank, and others to promote community events and involvement.  KKTV has been a proud Call for Action station for nearly 20 years with a growing volunteer team.


Mitch Jacob

Director of News, WJLA-TV

Mitch Jacob has an impressive and extensive career in broadcasting, which began while attending high school in Rapid City, S.D.. Mitch is currently the Director of News for ABC7/WJLA-TV in Washington, DC, part of the Sinclair Broadcast Group, and has transformed the station into a competitive and revered force in the marketplace. Mitch’s innovative management style, coupled with his forward-thinking, have propelled WJLA-TV into a first-class news organization with a team of respected journalists and staff.

Mitch is dedicated to capturing local, regional and national stories that are valuable to viewers and the Washington metro area community, which have resulted in over 15 Emmy® Awards and an Edward R. Murrow win as News Director. His leadership and guidance during his tenure at WJLA-TV has resulted in numerous Emmy® Awards for the station, including Emmy® for Overall Excellence for 4 consecutive years. Mitch believes that good is not good enough and inspires his team to “Go Big or Go Home” – a mantra that is instilled in all areas of the newsroom.

Mitch has also significantly grown WJLA-TV’s social and digital platforms, bringing the latest technological advances that provide viewers on-the-go news, traffic, weather and more.

Prior to WJLA-TV, Mitch served as News Director in several markets including Columbus, Phoenix, Witchita, Toledo and Harlingen


Sean McLaughlin

Vice President News, E.W. Scripps Company

Sean McLaughlin joined Scripps in March 2014 after 7 years as Executive News Director for KMOV, the Belo CBS affiliate in St Louis.  Sean has also served as News Director at KOKI and KTUL in Tulsa, and WICS in Springfield, IL.  Sean got into Television in 1994 when he was hired as weekend anchor at KAAL in Austin, MN.  Sean grew up in St Paul, MN, and currently lives with his wife and three young children in Cincinnati.


 Jim Prather

Digital Consultant, James P. Prather LLC

Jim is a graduate of Southern Illinois University-Carbondale. He holds a Bachelor of Science degree in Radio-Television and Political Science, and a Master of Arts degree in Public Affairs Reporting from the University of Illinois-Springfield.

Jim helped develop Call for Action programs at two TV stations, WTMJ-TV, Milwaukee and KTNV in Las Vegas, when he worked for Journal Broadcast Group. Jim is a Digital consultant specializing in on-line video content strategy development and execution. Prather is a 14 year resident of Las Vegas and also serves on the Las Vegas Metro Chamber of Commerce Board of Trustees. Jim and his wife Marcia have four children and four grandchildren. They are active members of Faith Community Lutheran Church in Summerlin.


Scott Sapperstein

Executive Director Public Affairs, AT&T Inc.

Scott manages AT&T’s national third party relationships for the company’s Citizenship and Sustainability priorities and programs. Scott’s focus includes issues concerning: Consumers, Education, Environment, Online Privacy and Safety, Seniors, and National LGBT issues. Scott is also the company lead for the AT&T Consumer Advisory Panel.

Prior to joining the Public Affairs team, Scott served as Executive Director State Government Affairs for AT&T where he had primary responsibility for AT&T’s relationship with the National Association of Regulatory Utility Commissioners (NARUC) and its Affiliates and was responsible for coordinating AT&T’s activities across business units.

Scott holds a Bachelor’s degree from the University of Florida and received his J.D. from South Texas College of Law.


Nathaniel Sillin

Head of US Financial Education, Visa Inc.

Nathaniel Sillin is Head of Global Financial Literacy at Visa Inc. and runs the company’s financial literacy program in the United States, which includes the award-winning Practical Money Skills for Life and What’s My Score programs. As part of his work at Visa, Sillin is a frequent public speaker and an active voice in the financial literacy community.

Prior to joining Visa, Sillin managed communications for the National Republican Congressional Committee, acting as a spokesman for the committee and counseling congressional candidates and Members of Congress. He was a key player in the development and implementation of a comprehensive communications strategy touted by Roll Call as “smart and carefully crafted” that helped maintain a majority in the House of Representatives. Sillin has also served as the communications director for two Members of Congress, and as a government relations professional representing clients in the defense, energy and military base enhancement industries.

Sillin currently sits on the National Board of Directors for the Jump$tart Coalition for Personal Financial Literacy® and is a member of the University of Vermont alumni board.


John Skoglund, III

Senior Manager Fraud Risk Management, Western Union Financial Services

John Skoglund III is a Certified Financial Crime Specialist. He sits on the National Adult Protective Services Association (NAPSA) Elder Financial Exploitation Advisory Board; National Consumers League LifeSmarts Advisory Board; and is a former Advisory Board Member of the Northern Colorado and Wyoming Better Business Bureau Institute for Marketplace Trust.

Previously, he was Director of Consumer Protection for the Colorado 18th Judicial District Attorney’s Office. While with the District Attorney’s Office, he was a member of the Multi-Disciplinary Adult Protection Teams in all counties within the 18th Judicial District. He is a retired U. S. Postal Inspector. He has a Master of Science Degree in Economic Crime Management from Utica College and a Bachelor of Science Degree in Business Administration, with an emphasis in Management, from the University of Northern Colorado.


Karen Stiles

Director, WTMJ-TV Call For Action

Karen Stiles has been a volunteer with Call For Action since its inception in Milwaukee in 1997, and provides two on air consumer segments each week on WTMJ-TV.

Karen is a graduate of Marquette University with a double major in professional communication and broadcast and electronic communication.

In addition to her work with Call For Action, Karen maintains a full time career as an insurance agent. She also volunteers and has held multiple leadership positions with a number of non-profit organizations, including the Wisconsin Fraternal Insurance Counselors, Marquette University, West Allis Community Alliance Against Drugs, and Kathy’s House. She has also organized and chaired over 50 community fundraisers that have raised close to one million dollars for individuals and communities in need.

Karen is the recipient of several awards including the client service award from the LIFE Foundation, Alumni of the Year award with Marquette University, Wisconsin Fraternal Insurance Counselor of the Year, as well as other insurance industry awards.


Maria Visco

Director, WIVB-TV Call For Action

Maria is a former fifth grade teacher. She has been with Call4Action (WIVB) in Buffalo, NY since 1982. She originally joined to get some adult conversation while being a stay at home mom.

Maria has been the local office director since 2013.

Over the years, she has volunteered for school PTA, the Delaware Park Rose Garden and the Studio Arena Theater. Maria is also an election inspector and she works part time at a Hallmark store.

Maria lives in Kenmore, NY with her husband Tony. They have two grown sons.


Antonio (Tony) Williams

Senior Director of Government and External Affairs, Comcast NBCUniversal

Tony Williams currently serves as the Senior Director of Government and External Affairs for Comcast NBCUniversal. In this position, Tony partners with Diversity, Consumer, and Community Based Organizations to advocate for free speech, civil rights, and economic inclusion in Technology and Media.

Previously Tony led outreach and partnerships for Comcast’s Internet Essentials program. Under his leadership Comcast build partnerships with over five thousand school districts and engaged more than nine thousand community-based organizations, government agencies, and federal, state, and local elected officials to spread the word. Today Internet Essentials is the largest and most impactful broadband adoption program in the world connecting over 4 million low income Americans to high speed Internet.

Prior to Comcast Tony worked for Senator Norm Coleman (R-MN) and the U.S. Department of Veterans Affairs.


Ex officio

Eduard Bartholme

Executive Director, Call For Action

A graduate of the University of Maryland, Baltimore County, Mr. Bartholme joined CFA in 2003 as the Director of Project Development and Information Systems. He guided CFA’s award winning Identity Theft brochure and oversaw its translation into Spanish. In July 2007, he was named Executive Director and in 2009 was elected CEO of the organization.

Since joining the organization, he has been involved in the expansion of CFA to twelve new locations. Mr. Bartholme has also worked to broaden CFA’s network of 25 media affiliate offices to now include radio, TV and print outlets.

Mr. Bartholme currently serves as Chair of the FCC Consumer Advisory Committee, represents CFA on the TV Parental Guidelines Monitoring Board and various other consumer focused working groups and advisory panels.